• Digital marketing

This is an umbrella term for all of your online marketing efforts.
“Businesses leverage digital channels such as Google search,
social media, text marketing, email, and their websites to
connect with their current and prospective customers. From
your website to your online assets like digital advertising, email
marketing, online brochures and the digital marketing beyond there’s a huge spectrum
of tactics to consider. The best digital marketers have a clear
picture of how each asset supports their overarching goals.

• Inbound digital marketing

This is about using marketing to bring potential customers to
you, rather than having your marketing efforts fight for their
attention. Sharing is caring and inbound marketing is about
creating and sharing content with the world. By creating content
specifically designed to appeal to your dream customers,
inbound attracts qualified prospects to your business and
keeps them coming back for more.

• Content digital marketing

This is a marketing program that centers on creating, publishing,
and distributing content for your target audience – usually
online – the goal of which is to attract new customers

• 01- SET A MEASURABLE GOAL

“Really understanding
the goal you’re trying
to hit is the first step
to reaching it.”

• 02- KNOW YOUR AUDIENCE

Get to know your audience! If you don’t understand enough about
who you’re trying to reach, you’ll struggle to deliver a message
that’s relevant enough to cut through.
The good news is that you don’t have to have a customer research
agency on retainer to be smart about it. The easiest way to make
sure you don’t come up with a watery ‘general’ campaign is to make
your own buyer personas – finctionalized, general descriptions of
your key customer groups.

• DO YOU REALLY KNOW THE DIGITAL MARKETING WHAT YOUR

  BRAND STANDS FOR?

Get your personas lined up, visualized and ranked first of all
– use them to help you answer the following questions.

Who is your customer?

This is like a pledge. What will you always do for your customers?
This is the other key part of your proposition that separates you
from the competition.
What’s your brand promise?
From your customer’s perspective, what challenge are you
solving for them? Visualize your perceived value.

What problem do you solve in digital marketing ?

Take your answers so far and try to craft a single paragraph
that covers them. It’s ok if things merge and overlap – the aim
is to end up with a unique message.

How does it fit together?

List three to five benefits your customer gets from choosing
your product/service that customers don’t get from going
somewhere else.

What are your distinctive benefits?

Now, refine. Take your time, review again and again until you’ve
distilled your value proposition to one clear line that captures
everything you want to say